Red Dot Design Award-Kia Sorento 

 

The all-new Kia Sorento received an “Honourable Mention” distinction for its outstanding design details at the annual Red Dot Awards. The Red Dot Awards program is a highly distinguished international design competition. The program celebrates its 60th anniversary this year. Kia received its first design award from this program in 2009 and to date 13 Kia models have received Red Dot awards, as well as many other design prizes.

 

The all-new Kia Sorento received an iF Design Award and Top Safety Pick Award earlier this year. The Sorento combines elegance with power. It has a long body and slightly lower roof line. “The third generation of the Kia Sorento has a subtly altered character and has made a great leap forward in quality. The new model combines a classic SUV spirit with a premium look that is particularly noticeable in the interior.” said Peter Schreyer, President and Chief Design Officer of the Kia Motors Corporation “Our international design teams have every reason to be proud of the honours we have won at the 2015 Red Dot Awards, which show just how successful they have been in mastering the different design challenges of these two models"