Exterior Volume Brand

 

The prestigious Automotive Brand Contest 2014, run by the German Design Council has awarded the Kia Soul the Exterior Volume Brand award. 

 

This award won by the all new Kia Soul affirms the continuation of the unique design set by the first generation model. The second generation Soul is a bigger, roomier car that is packed with quality features and materials making it a completely new car. The design for the all new Kia Soul is credited to the whole team including major design centres in California, Frankfurt, and Korea.

 

Peter Schreyer says, “First-class automobile design doesn't happen by accident; it’s the product of a continuous process based on passion and attention to detail. And only by striving for a lively exchange of ideas, and by being open to influences from different areas, is it possible to be really creative.”