J. D. Power APEAL Award

 

The 2014 Kia Soul has received the J.D. Power APEAL award for the third consecutive year. The all new 2014 Kia Soul enjoyed its best ever first half sales performance in history this year. The Kia Soul sold 74 999 units this model year.Digital Journal quotes Michael Sprague, executive vice president of sales and marketing, Kia Motors America as saying, "Since launching in 2009, the Soul has earned a devoted following thanks to its unique blend of attitude, style, technology and value. Now in its second iteration, the iconic Soul remains true to its roots while adding refinement both inside and out. Taking top honors in its segment for the third year in a row in the J.D. Power APEAL study is further verification that the Soul just keeps getting better."

 

The J.D. Power APEAL study measures new vehicle owner's satisfaction with their vehicle in the first 90 days. There are 10 categories in the study: exterior, interior, storage, audio, seats, heating and ventilation, driving dynamics, powertrain, visibility, and fuel economy. The second generation Kia Soul has claimed an abundance of awards this year, including the IDEA and Red Dot design award, and now has the J.D. Power APEAL award as well.